For color lovers or those who are just dipping their toes in the trend, good news - Lilly Pulitzer brings its "everyday is summer vacation" mindset to menswear.

Palm Beach is the epitome of a color kind of town. That constant, life-is-a-party, I'll-have-a-gin-and-tonic, what-did-you-shoot-today vibe, has spurred a whole resort-lifestyle look with bold and bright, on display here, at the Lilly Pulitzer store in King of Prussia Mall.

Though the brand typically brings to mind girly dresses, they're branched out. The two-year old menswear line is all about the dapper gentleman, who relishes old-school signature details like custom-dyed tipping, slip-stitch threading and printed linings and trims. Such haberdashery qualities have won over die-hard preppies from the seventies, and the look has found fans in their sons, who like the hipper fabrics, prints and fits. And, of course, there’s all that color—joyful, exuberant tones that make wearing it even on the most mundane of days seem like a trip to paradise.