Marketing Strategy

The King of Prussia Marketing Department is responsible for designing ways to promote King of Prussia through mall-wide advertising, external advertising, public relations, tourism, special events, and promotions to increase retail sales and traffic throughout the center. The marketing team is also responsible for budget administration, merchant relations, community relations, market research, and strategic planning.

King of Prussia continues to market itself as The East Coast’s Premier Shopping Destination, positioning the center as a destination of exclusive stores that appeals to the luxury market.

In addition, King of Prussia actively markets towards the Tourist Market to drive incremental sales and visits.