Surprise, surprise: Going green is chic, not crunchy, with a wealth of stylish, earth-friendly items you can’t resist.

Ok, so you'd love to do your part for the earth by being totally eco. It's just that everything looks so Summer of Love, right? Not so much anymore. Green is the new black, and earth-friendly is fast becoming synonymous with style. With a ton of chicer choices, turning eco is amazingly easy. Set your sights on beautiful, luxe-looking clothing, decor, and beauty products made with sustainable materials, recyclable resources and pure ingredients. Even just investing in one eco item supports companies that are committed to reducing pollution and saving energy. Buying eco is fab for you too: You'll feel healthier without as many toxins around. Green may not be your color, but boy does it look good.

BED, BATH AND BEAUTY: You don't dare think of eating non-organic foods, so why would you put anything less than pure near your body? Modern cool is the new way to approach earth-friendly decor. Look for organic cotton fibers in natural earth tones and contemporary designs that feel soft and cozy. And for your beauty routine, natural is key: Origins Skin Care from Macy's is the first full line of skin, body and hair care that has been certified by the USDA National Organic Program. Display the pretty recyclable bottles in your bathroom with a sleek set of sustainable bamboo accessories from Crate & Barrel, and you've got earth-friendly decor down to a science.

THE GREAT OUTDOORS: Composting and using green plant fertilizers are the best way to keep your yard au naturel. But if you didn't dare compost for fear of looking like you started a hippie commune, you may want to try it (after all, it's very 2009). Read up on how-tos in the Compost Book, from Smith & Hawken. It's a dirty job, but who says it can't be stylish? Look for a chic, cute pail, like a Bamboo Compost Pail from Kitchen Kapers, that can easily pass for an ice bucket when it's tucked away on the counter. Just keep it away from thirsty guests.

JUST FOR ENTERTAINING: Show family and friends a good time (outdoors, of course!) with festive, pro-planet plates, utensils, glassware and paper goods. Bamboo flatware from Crate & Barrel, replaces plastic cutlery, and looks as pretty outside as it does in. Use 100% recyclable paper napkins, instead of cloth (washing wastes precious energy), and mix up your margaritas in an authentic Mexican pitcher and glasses, made from recycled glass, all from Crate & Barrel.

WEARABLE GOODS: Your closet may be the first place you're still holding out on going green. But eco is far from being fashion-challenged: More designers are embracing the Save our Planet motto and using organic cottons, vegan resources, and alternative sourcing, all while keeping their designs and accessories right on trend. Look for organic cottons from mainstay denim companies like Seven For all Mankind and Levi's. Stella McCartney is one designer who vows to use eco-friendly materials but doesn't compromise high style. Tempt yourself with her handbag that you'd swear was leather, or the silk creamy blouse that's a far cry from the hemp clothing you see at Whole Foods; both items from Neiman Marcus.